Apps + People = Wellbeing Strategy

Consulting, Insight, Wellbeing Strategy

Apps and people are the ingredients for an effective wellbeing strategy.

We love apps.

One of the things we love here at Cognomie about how wellbeing has evolved and developed over the last few years is the proliferation of apps that help with our everyday wellbeing and self improvement. Our own phones are well stocked with tools that provide a genuine benefit to help us with exercise routines, providing us a daily flow for yoga or helping us monitor and manage our nutrition.

In particular we’re big fans of apps like Headspace, Calm and 1 Giant Mind and the way they’ve helped us (and many of our colleagues and clients) learn how to incorporate the benefits of mindfulness and meditation into our daily routines. There is an emerging body of research pointing to the effectiveness of these apps in giving people the Mental Fitness tools that help strengthen their resilience and performance.

A 2018 study published in the journal Psychoneuroendocrinology “was the first to show that a brief two-week mindfulness training app can change a person’s biological response to stress” whilst another recent study showed how regular use of an app helped lower physiological responses to stress amongst students.

But people are a vital part of a wellbeing strategy too.

We absolutely see the valuable role that apps can and do play in supporting Mental Fitness. Providing access to apps as part of a workplace wellbeing strategy can help support Mental Fitness.

However, on their own, apps are only part of the story and without a much broader, personalised approach, supported by access to one to one (or one to many) human conversation(s), their impact can in fact be quite partial.

When making Mental Fitness a focus of genuinely transformative change and performance improvement within a business we believe it takes the skills and expertise of trained Mental Fitness coaches and consultants to deliver wider cultural change within organisations. We strongly believe that apps can play a significant and important role in the facilitation and supplementation of human conversations when delivering at scale, but never at the expense of the human element.

So here is a quick summary of where we believe the power apps can lie, and where we think the power lies with a personal touch.

What apps can do

Open up a conversation about Mental Fitness
Frame Mental Fitness as something to approach positively and proactively
Allow us to measure and analysis progress
Make our understanding of Mental Fitness more accessible
Provide daily routines to reduce stress and support resilience
Assist with efficiency of programme delivery at scale - scheduling, appointments, etc

What transformational coaches can do

Change organisational culture
Personalise and tailor Mental Fitness requirements to the needs of the individual
Interpret nuanced human emotional needs and development
Deliver transformational change in individuals and help them to build their own sources of resilience to enhance performance
Create Mental Fitness leaders who model change for the organisation
Deliver core elements of coaching programmes via pre-recorded video or self help tools

So we won’t stop waving the flag for apps. But only when they are delivered as part of an organisational wellbeing strategy, rather than seen as the strategy itself.

So we won’t stop waving the flag for apps. But only when they are delivered as part of an organisational wellbeing strategy, rather than seen as the strategy itself.

Want to take this further?

Not got a Wellbeing Strategy, or you’d like to learn how we can help you make your existing strategy work harder, then we want to help you.

If your organisation is aiming to be in the vanguard of putting Mental Fitness at the heart of organisational development and you’d like help to take this further, we’d love to talk.

by | 22 Mar 2022

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